The broader U.S. fitness and beauty markets are projected to reach $210 billion by 2030, a combined CAGR of ~7% annually.

• Despite hybrid and at-home fitness options, Fitness facility memberships across the country are projected to grow 11%+ by 2030, underscoring the enduring value of in-person training and community-based fitness.
• The U.S. Hair Salons industry is projected to reach a total market size of approximately $60 billion in 2026, reflecting steady spend increases on grooming as broader beauty markets evolve.
• Revenue in the U.S. Med Spa market is projected to grow at a 13.7% CAGR through 2030, surpassing $17.5 billion. Growth is fueled by accelerating demand for wellness and anti-aging services.

Integrated Strategy + Impactful Creative Drive Campaign Success.

65% are Influenced Majority of wellness consumers say digital and video advertising influence purchase decisions.

42% Make a Purchase Direct mail drives high conversion rates in-store and online.

4x Revenue Generated Ads with impactful creative aligning brand message and visuals across channels generate more revenue.

Drive Results

Explore Our Case Studies.

Fitness Club Increases ROAS with New Movers.

National Hair Salon Franchise Promotes Grand Opening

Fitness Center Chain Increases Memberships

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Category Trends

Strengthen Your Fitness Memberships in 2026 with Integrated Campaigns 

Media Trends

Audiences Drive Performance, Not Channels: Why Superior Data Is Essential for Omnichannel Budgeting 

Category Trends

Gym Marketing: Rural Consumers Are a Prime Audience to Grow Gym Memberships in 2025.

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_{Source: Precedence Research, Health & Fitness Association, IBISWorld, Grand View Research, ZipDo, Ken Research.}