Client Goal
A leading window installation and replacement company wanted to increase lead generation and drive measurable ROI in a competitive home improvement market.
Their goals were to maximize reach in targeted regional markets and generate qualified leads for home consultations.
Mspark’s Approach
Mspark deployed a precision-targeted shared mail insert campaign, designed to put their message in the hands of high-intent homeowners across strategic regions.
Get StartedStrategic Tactics
Highly Targeted Audience Segmentation
Reached homeowners most likely to need window replacements during the spring season
Insert Deployment
Ran in shared mail with high circulation to achieve scale while keeping costs low (14.4M+ households)
Seasonal Timing
Sent in late May to coincide with increased demand for energy-efficient home upgrades before summer heat
Data-Backed Creative Placement
Emphasized value, energy savings, and limited time offers
Results
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