Client Objective
A leading window installation and replacement company wanted to increase lead generation and drive measurable ROI in a competitive home improvement market.
Their goals were to maximize reach in targeted regional markets and generate qualified leads for home consultations.
Get StartedMspark’s Innovative Strategy
Highly Targeted Audience Segmentation
Reached homeowners most likely to need window replacements during the spring season.
Insert Deployment
Ran a shared mail Targeted Inserts campaign with high circulation to achieve scale while keeping costs low.
Seasonal Timing
Sent in late May to coincide with increased demand for energy-efficient home upgrades before summer heat.
Data-Backed Creative Placement
Emphasized value, energy savings, and limited time offers
Results
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