A home services marketing opportunity for window and door replacement providers is on the rise. As homes across the U.S. increase in age, homeowners are looking to upgrade to make their homes more appealing and updated with the latest technology.
There is a constant need for interior and structural remodeling to preserve and increase the value of homes in the U.S., which have a median age of 40+ years. The increasing disposable incomes of homeowners and changing preferences have led to a rise in demand for attractive housing interiors and exteriors. Changing styles and preferences and the availability of home equity funds for improvements have led to increased demand for updated and more appealing housing exteriors and interiors.1
U.S. Window and Door Market
The market for windows and doors in the U.S. expected to grow from $21 billion in 2024 to $32 billion by 2032. 1
Technological advancements, particularly smart integration features, play an integral role in shaping the marketplace. The integration of automation and other intelligent features has become a popular trend, driven by homeowners’ demand for enhanced security and energy efficiency.
Replacement Window Shoppers Respond to Mail & Digital Media
In the past 12 months, replacement window shoppers have responded to advertising in the mail and across digital channels. A multi-channel marketing strategy elevates brand awareness and ensures your business is top of mind as homeowners make purchase decisions.
Integrating special offers into your window and door replacement marketing messaging can appeal to shoppers:
- Replacement window shoppers are 31% more likely to make buying decisions based on which coupons they have. 2
- They are 17% more likely to find coupons/discount codes on an internet-connected device in the past 30 days. 2
Don’t Overlook New Movers
Those who have recently moved into a new home are a potentially lucrative market for window and door replacement companies. A survey of this group found that, on average, new movers spend $1,576 on windows during their first 12 months in their new home.
Nearly 10% of people (about 15.3 million households) in the U.S. move every year. The New Mover Trends Report found that “90% of new movers are likely to try new brands or companies for their products and services.”3
According to a survey from Porch Group Media, about 40% of new movers will research purchasing windows prior to moving. Around 26% will look within the first month of moving, and 24% will look after moving.4
More About Window & Door Replacement Shoppers
Mspark can help you target and engage homeowners most likely to do business with you.
- Most customers are drawn from a 5 mile radius.5
- 54% of dealers have a sales coverage radius of 50 miles or less. 5
- Consumers may travel approximately 50 miles for specialty dealers. 5
- Top Factors People Consider When Choosing This Type Of Account6
- Quality
- Style
- Selection
- Safety
- Durability
- Price
- Location
- Energy efficiency
One industry survey reports “customers are looking to reduce costs, which means a very competitive situation for pricing.” 6
Mspark’s audience-first targeting capabilities match your business goal with your most valuable target customer. Our approach ensures your message reaches the right consumers at the right time through the most effective media channels. Learn more about how our targeting capabilities can help you achieve your marketing goals. Click “get started” below to connect with an expert to plan your strategy.
Sources: Global Market Insights, Remodeling Market Size, Jun 2024-20321; AdMall AudienceSCAN 20242; New Mover Marketing: Reaching Your Audience at the Right Moment.” Porchgroupmedia.com, 21 Sept. 2023. Web. Sept. 20233; 2022 New Movers: Shopping Behaviors.” 9 Mar. 2022. Web. Sept. 20234; 2020 Benchmarking Report.” WindowandDoor.com, 15 Jan. 2020. Web. Sept. 2023.; SalesFuel, 20235; Cowin, Lauren. “2023 Industry Pulse | Sustainable Slowdown.” Windowanddoor.com, 7 Feb. 2023. Web. Sept. 2023.; SalesFuel, 20236