Retail Case Studies

Read our marketing case studies showcasing how our solutions help retailers succeed.

National Mass Merchandise Retailer

Objective

A national mass merchandise retailer, who was new to shared mail, wanted to test the effectiveness of Mspark vs. their current marketing efforts for their upcoming holiday promotion.

Our Approach

Performed an analysis utilizing client provided store list & customer sales data
Identified key carrier routes for distribution around store locations
Utilized Mspark’s Preprinted Insert product and incorporated a strong offer to drive response

The Results

$10

in revenue for every $1 spent on advertising

22%

higher redemption rates for participating stores

National Shoe Retailer

Objective

A national shoe retailer needed assistance adapting their marketing strategies to rapidly changing market conditions due to COVID-19. They were concerned about continuing advertising programs due to the uncertainty of store openings and localized restrictions.

Our Approach

Mspark partnered with the client to deliver targeted messaging to their most profitable customers using a Targeted Insert with relevant messaging that would resonate.

The Results

1000%

E-commerce sales increase

Significant

portion of online sales attributed to Mspark program

Client

partnering with Mspark to develop additional programs

National Beauty Supply Retailer

Objective

A national beauty supply retailer wanted to increase Beauty Club memberships and boost sales.

Our Approach

Performed a Lifestyle Segmentation Analysis utilizing the client’s store list and customers sales data
Analyzed trade area where majority of customers live
Scored trade area geography based on look-alike customers and propensity to purchase beauty supplies
Identified key ZIP codes and split ZIP codes for distribution, reaching 3.1 million households
Created an actionable mailing solution to reach new and existing customers