Client Objective
A construction company needed to sell out available inventory during a seasonal low and inflationary real estate market. The wanted to drive qualified traffic to model homes in trade areas.
Get StartedMspark’s Innovative Strategy
Identify the Highest-Value Target Audience
Targeted new movers within the client’s trade radius. Also identified online home shoppers with competitive geofencing and keyword search retargeting.
Analyze and Determine the Right Media to Engage Audience
Engaged a dual approach with postcard mailers delivered to the new mover audience and digital advertising served to online home shoppers to increase traffic and homes sold.
Quantify Performance Expectations and Activate
Tracked number of homes sold, visits to model homes, ROAS, and click through rate (CTR).
Results
Get Inspiration from Our Design Gallery
We offer integrated marketing solutions to fit any need and budget.
Boost Digital Ad
grocery
Impact Postcard
Boost Digital Ad
health-beauty
Impact Postcard
Boost Digital Ad
retail
Impact Postcard
Read More On Our Blog
Explore the latest insights and industry trends to gain a competitive edge and grow your business.
Home Services Marketing: Engage 20+ Million Planning Major Projects Next Year
Home Services Marketing: 3 Ways to Engage Home Improvement Customers in 2023
