Client Objective
A regional home services brand sought to increase appointments and validate a new acquisition strategy by reaching high-value households with relevant carpet cleaning service messaging. The goal was to drive response at scale while maintaining a low cost per lead.
Get StartedMspark’s Approach
Phased Mailing Strategy
Executed 3 postcard drops in June, July, and September to maximize timing impact and household exposure.
Audience Segmentation
Identified high-propensity neighborhoods using predictive data modeling to reach likely carpet cleaning service buyers.
Proven Creative Format
Utilized consistent creative with strong offers for discounts on carpet, tile & sofa cleaning across drops to build recognition and increase conversion.
Results
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grocery
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health-beauty
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retail
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