Client Objective
A regional home services brand sought to increase appointments and validate a new acquisition strategy by reaching high-value households with relevant carpet cleaning service messaging. The goal was to drive response at scale while maintaining a low cost per lead.
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Phased Mailing Strategy
Executed 3 postcard drops in June, July, and September to maximize timing impact and household exposure.
Audience Segmentation
Identified high-propensity neighborhoods using predictive data modeling to reach likely carpet cleaning service buyers.
Proven Creative Format
Utilized consistent creative across drops to build recognition, entice response with compelling offers, and increase conversion.
Results
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grocery
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health-beauty
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retail
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