Client Objective
The Georgia Coastal Health District was looking to elevate awareness and build trust in communities with lower COVID vaccine rates.
Get StartedMspark’s Innovative Strategy
1
Identify the Most Relevant Target Audience
Targeted neighborhoods with higher percentages of African American and Hispanic residents in lower income brackets.
2
Utilized the Most Effective Media
Delivered Digital Display ads and Solo Postcards to targeted audience with photo and endorsement of a well-known community leader in their area.
3
Quantify Performance Expectations and Activate
Measured digital impressions and Click Through Rate (CTR) throughout the course of the ad campaign.
Results
4.9 Million
Digital Impressions Served
5,578
Clicks
0.11%
Click Through Rate (CTR)
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