Fitness Case Studies

Read our marketing case studies showcasing how our solutions help fitness centers and gyms succeed.

A fitness center franchise owner wanted to increase gym membership and grow market share for an existing location.

Targeted zip codes in surrounding locations, reaching 71,000 households
Utilized aggressive offers and highlighted key differentiators:
- Open 24 hours
- Extensive equipment
- FREE training
- $10/Month – no commitment membership
Mailed the Impact Postcard due to cost savings over solo mail options
Established a mailing frequency to keep the fitness center name in front of their current and potential customers

800

New members and increased market share for the locations

3x

as many households reached with the Impact Postcard at the same price as a solo mail piece

A fitness center was looking to increase traffic and number of memberships.

Targeted ideal consumers around location with a propensity to work out
Mailed Oversize Sheet to surrounding households
Utilized aggressive offers such as “First Month FREE, no sign-up or annual fee!”

2x

Client ROI in the first 2 months

30

New members added

$24

Received for every $1 spent, based on annual contracts

A fitness center client was looking to increase its membership enrollment.

Targeted ZIP codes around location based on propensity to work out
Distributed Impact Postcard on end-of-month December in-home date, reaching over 17,000 households
Promoted 50% off all enrollment, 1 month free with a minimum of 3 months memberships, 10% off any regular priced personal training sessions, and gym amenities