Client Objective

A regional bath remodeling company sought to optimize their marketing strategy to achieve more efficient qualified leads via website form submissions and phone calls. Their target cost per lead was $125, with additional goals of increasing brand engagement and reach.

Mspark’s Approach

Digital Out-of-Home

Supported increased reach and brand awareness in venues like grocery stores, restaurants, and office buildings.

Connected TV & Digital Display

Drove targeted awareness and engagement with homeowners in-market for bath remodeling through audience, contextual, and site retargeting tactics. The creative, audiences, and sites were optimized throughout the flight for online conversions.

Shared Mail Wrap Placement

Drove efficient awareness by saturating the target markets along with its creative, placing emphasis on phone calls, web visits, and incentives/offers as primary calls-to-action (CTAs).

Paid Social

Engaged potential customers across Facebook and Instagram by targeting homeowners in-market for bath remodeling. The campaign was optimized initially by clicks, then transitioned to conversions.

Paid Search (SEM)

Captured bottom-funnel demand via Google Search. The campaign was optimized for keywords with lower cost per click (CPC), creative variations, audiences, and behavioral interests.