Case Studies

Discount Retailers

We help discount retailers meet their advertising goals with proven integrated advertising solutions.

Read our case studies showcasing how our solutions help discount retailers succeed.

Retail Discount Chain

Objective

A retail discount client with 650+ locations was looking for a cost-effective solution from their current solo mail program to promote the Grand Opening of their pharmacy stores.

Our Approach

Utilized Impact Postcard with to leverage existing customer data and variable messaging with personalization to increase response and ROI
Segmented households based on current and potential customers
Offered store gift cards for transferring prescriptions to potential customers and rewarded current customers to promote loyalty

The Results

9%-10%

Redemption for current customers

0.6%-0.8%

Redemption for new customers

$5

In sales for every $1 spent on advertising

National Mass Merchandise Retailer

Objective

A national mass merchandise retailer, who was new to shared mail, wanted to test the effectiveness of Mspark vs. their current marketing efforts for their upcoming holiday promotion.

Our Approach

Performed an analysis utilizing client provided store list & customer sales data
Identified key carrier routes for distribution around store locations
Utilized Mspark’s Preprinted Insert product and incorporated a strong offer to drive response

The Results

$10

in revenue for every $1 spent on advertising

22%

higher redemption rates for participating stores

Did you know: 59% of Dollar General customers and 61% of Dollar Tree shoppers have responded to an ad/coupon in the mailbox in the past 12 months. Our integrated Boost solutions work synergistically to lift response rates by up to 118% and conversion rates by up to 28%.  Learn more about the latest discount retailer trends and advertising opportunities on our Discount Retailer page.

Sources: 2020 AudienceSCAN®, Millward Brown Print Campaign Analysis, Simplifi

We work with discount retailers across the U.S.

Gain valuable insights on how to advertise your business from our research and industry trends.

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