Retail Discount Chain
A retail discount client with 650+ locations was looking for a cost-effective solution from their current solo mail program to promote the Grand Opening of their pharmacy stores.
- Utilized Impact Postcard with to leverage existing customer data and variable messaging with personalization to increase response and ROI
- Segmented households based on current and potential customers
- Offered store gift cards for transferring prescriptions to potential customers and rewarded current customers to promote loyalty
Redemption for current customers
Redemption for new customers
In sales for every $1 spent on advertising
National Mass Merchandise Retailer
A national mass merchandise retailer, who was new to shared mail, wanted to test the effectiveness of Mspark vs. their current marketing efforts for their upcoming holiday promotion.
- Performed an analysis utilizing client provided store list & customer sales data
- Identified key carrier routes for distribution around store locations
- Utilized Mspark’s Preprinted Insert product and incorporated a strong offer to drive response
in revenue for every $1 spent on advertising
higher redemption rates for participating stores