Client Goal
In business for more than 10 years, a single dental practice with two providers was looking to defend market share against competitors and increase the number of new patients.
Get StartedOur Innovative Strategy
Identified the highest-value target audience
We used a data-driven approach to identify the best carrier routes to target based on incomes and families.
Utilized the most effective media
After three successful direct mail campaigns in Q1 of 2021, the client was interested in integrating digital display ads into their future mailings.
We hyper-targeted the best households and deployed digital ads over the course of the campaign, during which the consumer also received an Impact Postcard in the mail.
Quantify performance expectations and activate
After the initial campaign, we tracked the success of the campaign by monitoring website traffic, as well as foot traffic attribution.
Results
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