Client Objective
A casual dining restaurant chain was seeking to increase traffic and ROI at restaurant locations.
Get StartedMspark’s Innovative Strategy
1
Identify the Highest-Value Target Audience
Targeted ZIP codes based on propensity to dine out.
2
Utilize the Most Effective Media
Mailed a Targeted Insert to 16,685 households surrounding the location and maintained consistent monthly frequency with appealing offers.
3
Quantify Performance Expectations and Activate
Measured coupon redemption and sales ROI during the campaign period.
Results
200
Coupons Redeemed After One Mailing
$5.48
Received in Sales for Every $1 Spent on Advertising
1.2%
Response Rate
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Targeted Inserts
retail
Targeted Inserts
Targeted Insert
health-beauty
Targeted Inserts
Insert
healthcare-professional-services
Targeted Inserts
Targeted Insert
restaurant
Targeted Inserts
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