Client Objective
A regional telecom provider wanted to promote its new “Connect and Protect” program that provides families parental control and secure connectivity.
Get StartedMspark’s Innovative Strategy
1
Identify the Highest-Value Target Audience
Targeted households with children younger than 14 and a minimum household income of $40k.
2
Analyze and Determine the Right Media to Engage Audience
Delivered a highly targeted Impact Postcard to over 48,000 households.
3
Quantify Performance Expectations and Activated
Measured response rate throughout the campaign and calculated return on ad spend.
Results
0.43%
Response Rate (3x industry average)
5:1
Return On Ad Spend: earned $5 for every $1 spent
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Impact Postcard
home-services
Impact Postcard
Impact Postcard
healthcare-professional-services
Impact Postcard
Targeted Inserts
retail
Targeted Inserts
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