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      • Digital Out-of-Home
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Blog.

Insights & Inspiration from Mspark.

Spicy strategies
Consumer Trends

Turn Up the Heat: 3 “Spicy” Marketing Strategies to Maximize Revenue and ROI this Summer


Cinco de Mayo serves as the perfect launch point for summer marketing. From increased travel and outdoor activity to event-driven spending and higher discretionary purchases, summer creates a dynamic environment full of opportunity. But success doesn’t come from simply increasing budget—it comes from applying the right mix of data, channels, and timing—something Mspark helps brands execute with precision.

Media Trends

Top Marketing Strategies Driving Growth for Franchise Brands

4th of July holiday
Category Trends

Fireworks & Funnel Strategy: Capturing Fourth of July Consumers from Awareness to Purchase

CPG grocery
Category Trends

Grocery Marketing Challenge: Inflation and Rising Prices Continue to Disrupt Traffic and Sales

Category Trends

Hardware Marketing: 9 Essential Strategies for Engaging the Rural Hardware Consumer

Company News

Mspark Media Honors Sales Leaders & Partners for 2023

Category Trends

Restaurant Marketing: Win Back Consumers Reducing Visits Due to Rising Prices

Consumer Trends

Marketing to Gen Z: Understand Their Values & Behavior to Engage This Growing Consumer Force

Consumer Trends

2024 is The Year of Loud Budgeting: What it Means for Marketers

Category Trends

Putting Print to the Test: Furniture Marketing Adds Print to Online & In-store Ads to Increase New Customers and Sales

Category Trends

Pet Retail Marketing: Owners Prioritize Pet Purchases Despite Inflation & Rising Prices

Consumer Trends

Engage Consumers Planning 2024 Tax Refund Purchases

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