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      • Mpower
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Blog.

Insights & Inspiration from Mspark.

Family with devices
Category Trends

Marketing Effectiveness: How to Build Campaigns That Drive Long-Term Growth 


Marketing effectiveness is more than a buzzword, it’s the foundation of sustainable brand growth. In a crowded media environment where consumers are constantly bombarded with messages, only the most effective campaigns cut through the noise, capture attention, and create lasting brand impact. 

Higher Education
Category Trends

How Higher Ed Thrives with High-Touch, High-Impact: Understanding Direct Mail’s Role and Influence Within Full-Funnel Marketing Strategies 

Fitness-workout
Category Trends

Strengthen Your Fitness Memberships in 2026 with Integrated Campaigns 

Category Trends

Pet Retail Marketing: Owners Prioritize Pet Purchases Despite Inflation & Rising Prices

Consumer Trends

Engage Consumers Planning 2024 Tax Refund Purchases

Auto tire repair
Category Trends

Auto Services Marketing: Strategies to Acquire New Customers for the Long Term

Category Trends, Consumer Trends

Holiday Celebrations: Restaurant & Retail Marketing Opportunities to Connect with Consumers

Consumer Trends

Consumer Confidence Has Improved, but Continued Uncertainty is Shifting Consumer Behavior

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Company News

Mspark Media Names Houghtlin CEO, Halfmann CRO

Category Trends

2024 Restaurant Marketing Outlook: Focus on Value to Acquire and Regain Customers

Category Trends

Home Services Marketing: Homeowners Are Focused on the Outdoors in 2024

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Company News

Creekstone Capital Group Announces Acquisition of Mspark

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Helena, AL 35080
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