Dental Marketing: 3 Ways to Drive Patient Acquisition


A dental marketing strategy that leverages the most effective media to target current and prospective customers can help dental practices acquire new patients cost-effectively.

A mix across channels is key to connecting with prospective patients. Dental procedure patients have acted on advertising across a variety of channels in the past 12 months.1

  • 62% have responded to ads or offers in the mailbox
  • 56% have responded to an emailed ad or newsletter
  • 52% have responded to a streaming TV ad
  • 49% have responded to a pre-roll video ad
  • 47% have responded to an internet banner ad

Here are three tips for developing an effective patient acquisition strategy:

#1: Drive down the cost per patient by utilizing cost-effective direct-mail solutions.

Did you know?

    65% of recipients will open and read a compelling offer they receive in the mail.2

    • Reach your target consumers with pieces customized for general hygiene or for high-value procedures such as teeth whitening or cosmetic services by sending a high-visibility postcard sharing your limited-time offers and pricing.
    • Boost underperforming locations by placing aggressive offers in front of consumers to elevate awareness and increase traffic.

    #2: Be the first to reach new movers in need of a dentist.

    • 68% of new movers need a new dentist.3 Reach potential new patients first, as much as 6 days sooner than your competitors with Mspark’s Quick Connect program.
    • Get the most value for your advertising spend, with up to 15% more records in our data versus other data, and it is virtually 100% accurate with 18+ sources updated daily.
    • Personalize your messages in meaningful ways to meet prospective patients’ needs.

    Watch the video to learn more about acquiring new movers as patients.

    #3: Accelerate patient growth with our acquisition email solution.

    As a stand-alone program or in conjunction with Mspark’s print solution, Mspark’s Equire acquisition email campaigns drive new patient engagement with unmatched efficiency and ROI.

    • Use our robust, industry-leading database of verified users and list suppression capabilities to target new patients while eliminating waste and duplication.
    • Amplify customer engagement by delivering highly personalized messaging during the weeks, days and day parts that drive the best response for your practice.
    • Results are trackable, measurable, and you will receive metric dashboards to analyze your campaign’s performance after each deployment.

    Click “Get Started” below to connect with an expert to start planning your campaign today.

    Sources: AdMall AudienceSCAN 20231; LOB State of Direct Mail Consumer Insights 20232; Speedeon Data3