Rural homes are a growth opportunity home security providers can’t afford to miss. With a lower police presence in these areas, often due to fewer law-enforcement personnel covering a larger area, and homes being more spread out—and in some cases isolated—rural areas are an appealing target for burglars.
Did you know?
Rural areas are twice as likely to experience home break-ins as urban, and burglars are 300 times more likely to target houses without security systems.1
Home security service providers can acquire new clients cost-efficiently with targeted advertising campaigns. The first step in marketing to rural homeowners is to understand the media they engage with most often.
- Rural consumers respond to mail more often than other media.2
- The response to mail among home security customers is even higher – with 71% having responded to ads/coupons in their mailbox in the last 12 months.2
Our Approach: Mspark partners with home security providers to engage rural consumers with multi-channel advertising campaigns anchored by direct mail. Our targeting solutions ensure we identify your highest-value target audience, maximizing campaign effectiveness while minimizing wasted ad spend.
3 Ways Mspark Can Help Grow Your Home Security Business
No. 1: Raise awareness of your home security business with video. Mspark can match your goals to the tactic that works best for you, from OTT/CTV broad to digital pre-roll video.
No. 2: Acquire new clients with acquisition email and digital display ads that can be precision targeted based on geography, demographics, online activity, and more. 54% of consumers surveyed value receiving email advertising.3
No. 3: Activate new customers with personalized, targeted shared mail solutions that make compelling offers.
Did you know?
Offers Drive Action:
- 78% of consumers say they are more likely to open or read a mailed advertising if it includes an offer or promotion.4
- 65% said they have taken action because an offer or promotion caught their eye. 4
By layering direct mail with digital solutions and real-time tracking, every dollar invested is accounted for. Our advanced analytics, like foot traffic and conversion rates, ensure your marketing efforts are optimized for success.
Proven Results: When Mspark’s data-driven solutions are paired with our clients’ first-party data, we can guarantee results.
Download our free home security one sheet as a guide to develop your strategy. Click “get started” below to connect with an expert to discuss your home security marketing goals.
Sources: 10 Home Security Statistics (2024 Update), housegrail.com, March 20241;AdMall AudienceSCAN 20242; USPS Mail Moments 20243; LOB State of Direct Mail Consumer Insights 20244