Not only are consumers planning to spend more this holiday season as discussed in our previous holiday marketing post, they are starting earlier than ever before.

43% of rural consumers have already started in September and October, but most (60%) don’t plan to finish shopping until December.
83% are expecting much higher or somewhat higher prices, and rural consumers along with their urban and suburban neighbors say sales and promotions will be significantly/somewhat more important than before.

Are Sales & Deals More or Less Important to You?

Engage Price-Conscious Shoppers

Engage price-conscious shoppers looking to save money with personalized offers in their mailbox.

Did you know?

34% of consumers look for coupons arriving in the mail or newspaper–more than email (30%), online/internet (28%), can cable/TV (24%).

Ensure your message reaches your highest-value target audience by engaging shoppers and moving them along the path to purchase with targeted direct mail. The LOB State of Direct Mail Report 2023 revealed:

64% of consumers say direct mail has inspired them to take action
65% say an offer or promotion caught their attention. Offers are key to get recipients to open and read direct mail.
68% of consumers are more likely to engage with a brand’s message when it’s personalized to them.
80% of consumers share direct mail with their friends and family making it more viral than you may think.

Consumers Are Still Interested in In-Store Shopping

While more than half of shoppers no longer wait for specific shopping days such as Black Friday, traditional in-store shopping appeals to many, including consumers in rural markets.

Consumers Likely to Shop in Stores on Black Friday