Client Objective

A bath remodeling company sought to increase brand awareness, generate leads, and produce measurable results through a targeted direct mail and digital campaign. With a large footprint and premium product offering, the company needed a marketing partner who could deliver reach and demonstrate ROI through trackable results.

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Mspark’s Approach

Targeted Reach

Delivered to over 2 million households with tailored messaging.

Amplified by Digital

Layered digital ads alongside direct mail to strengthen brand recall.

Engagement Drivers

Creative and offers designed to drive both phone call and online conversions.

Measurement & Optimization

Match-back analysis ensured every lead and closed sale could be attributed back to the campaign.

Results

By leveraging a multi-channel approach, they were able to convert awareness into tangible revenue, achieving over $4 million in closed sales and a powerful 17:1 ROAS.

1,285 Leads Generaged

$182.57 Cost Per Lead (CPL)

220 Transactions

$9M+ Quoted Sales

1718% ROAS