Client Objective
A national window manufacturer looked to generate qualified leads and measurable return on investment by targeting high-intent homeowners. The goal was to drive engagement, increase conversions, and validate shared mail as a profitable acquisition channel within their marketing mix.
To drive measurable results, Mspark implemented a data-driven, multi-touch direct mail strategy.
Get StartedMspark’s Approach
Audience Targeting
Leveraged high-intent homeowner data to reach households most likely to be in-market for window replacements.
Strategic Delivery
Leveraged a multi-touch strategy to build brand awareness, frequency, and maximize ROI.
Creative Consistency
Utilized a proven Postcard creative design with a clear value proposition and strong call to action to maximize engagement and response.
Results
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