Client Objective

A national window manufacturer looked to generate qualified leads and measurable return on investment by targeting high-intent homeowners. The goal was to drive engagement, increase conversions, and validate shared mail as a profitable acquisition channel within their marketing mix.​

To drive measurable results, Mspark implemented a data-driven, multi-touch direct mail strategy.

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Mspark’s Approach

Results

52,866 Total Households Reached
57 Total Leads
$242 Cost per Lead (CPL)
1,809% ROI (18:1 return)

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