Postcards are read by 51% of recipients, and nearly 80% of those readers engage with the content, such as visiting a website or redeeming an offer.
Contact Us to Learn More About Impact PostcardsImpact Postcard
Unmatched Combination of Visibility, Personalization, and Cost-Efficiency
Achieve solo mail results at a fraction of the cost, as the mail rates for Shared Mail are often a 1/3 lower than Solo Mail.
Impact Postcards are delivered outside the shared mail package, setting your business apart.
With 2 format sizes available, plus customizable, eye-catching branding and messaging, Impact Postcards provide a powerful alternative to traditional direct mail marketing.
Combine impact postcards with tactics like CTV/streaming, paid social media, digital display, mail, search engine marketing, and digital out-of-home to drive full-funnel, measurable results – from awareness to consideration to conversion.
The Mspark Edge
Premium Mailbox Visibility: Stand out from the competition with our highly visible postcard, ensuring maximum impact and immediate engagement.
Hyper-Targeted Reach: Delivered to your target audience, based on data driven insights, so your message reaches the most responsive households.
Bold Creative & Customization Options: Allows advertisers to showcase offers, branding, and messaging with eye catching designs.
Strategic Applications
Multi-Location Coverage
Cost-Effective
Generate Awareness
Special Events
Loyalty Messages
Design Specifications
Two Customization Options Available
The Fixed Impact Postcard is our most popular stand-alone solution
Deliver the same message and image to each household, while adding a touch of personalization by addressing each piece to the consumer name.
Features:
- Targeting with predictive data and your customer data (if available)
- Addressed to the customer
The Variable Impact Postcard Solution allows for personalization
The Variable Impact Postcard Solution allows you to have full variable control and personalize the images, messages, and consumer names to each household.
Features:
- Personalized message with the customer name
- 4-color image variability along with variable messaging and offers on both sides of the postcard
- Can be targeted using predictive data and your customer data (if available)
Impact Postcard Case Studies
Dental Practice Defends Market Share
Home Services Company Increases Sales & ROI
Fitness Center Chain Increases Memberships
Source: www.sci-tech-today.com/