The U.S. Fitness Industry is Valued at $40 Billion.

1 in 5 Americans belong to at least one health club or gym.²
18 to 34-year-olds make up the largest proportion of gym members, accounting for about 31% of total memberships in the U.S. These individuals are generally more focused on health, fitness, and appearance, with many having adapted to virtual workouts and personalized fitness plans.³
The number of fitness facility members in the U.S. has reached 73 million following a growth of roughly 6% year-over-year. ⁴
According to Fitness Industry Statistics, the average American spends about $155 each month on health and fitness-related costs.

Source: IBIS World, Gym, Health & Fitness Clubs in the US, August 2024. ¹grandviewresearch.com²Admall 2025.³Smart Health Clubs, 11 Fitness Trends to watch in 2025.⁴

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Location Most customers are drawn from a 4-mile radius.

Age Gen Z makes up 15% of the fitness market

Income 43% of gym members have an annual household income of $75,000+

Source: Adler, Ben. “How Far is too Far to Drive to a Gym?” swoleclass.com, 11 Jun. 2023. “Gym Membership Statistics in 2024 (Big List).” Exercise.com, 12 Oct. 2024. Web. Oct. 2024. IHRSA 2020

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