In the past year, 55% of shoppers who prefer online shopping have responded to an ad/coupon in the mailbox. When you add a digital advertising component to direct mail, they work synergistically to boost response rates by up to 118% and conversion rates by up to 28%.
Sources: AdMall AudienceSCAN® 2021, Millward Brown Print Campaign Analysis, Simplifi
We work with e-commerce brands across the U.S.
- 76% of consumers adopted a new shopping behavior like digital shipping or a new website during the pandemic.
- 75-84% of those consumers plan to continue their newly adopted shopping habits even after COVID, according to a McKinsey & Company study.
- The pandemic paved the way for e-commerce to play an even larger role in consumers’ daily lives.
- From 2019 to 2020, e-commerce sales growth outpaced brick-and-mortar sales with a 44% increase from 2019 to 2020.
- During the first quarter of 2021, e-commerce sales increased 39% over the same period in 2020—that’s nearly triple the increase recorded for the first quarter of 2020.
Sources: Digital Commerce 360; Millward Brown Print Campaign Analysis; Simplifi; AdMall AudienceSCAN 2021
An integrated ecommerce marketing strategy anchored by direct mail with complementary addressable geofencing digital ads increases reach, effectiveness, and advertising ROI. Promote awareness of your brand’s website and highlight your services and products while targeting your best potential customers.
- 61% of consumers visited a retailer’s website after receiving a print ad
- 45% of consumers make purchasing decisions from offers they receive in the mailbox
- When print is paired with digital media, advertisers see as much as a 30% increase in response.
- Print drives 11% purchase intent compared to only 4% with digital alone. That’s a 175% INCREASE when anchoring your digital campaign with print!
- Shared direct mail gives you the ability to create one-on-one messages in a tangible format. Addressable geofencing digital ads allow you to reach your target audience with complementary digital ads to boost the effectiveness of your campaign.
- Optimal results come from replicating your online branding and design. By reinforcing awareness developed online, we can help you drive the next action step of traffic to your website or dental practice.
Sources: 2017 NHCS Adult Study 12-month; Response Rate Report: Performance and Cost Metrics Across Direct Media,” ANA | DMA, November 2018; USPS Consumer Mail Moments Spring 2020, Summit Research; IPC Cross-Border E-Commerce Shopper Survey 2019
