We drive cost-effective, measurable advertising results and sales through exclusive, incremental national reach, precision targeting, and integrated campaigns.
- For shoppers and consumers, the mailbox is the top channel for influencing their purchase decisions.
- Reach a unique suburban and rural consumer market that is unduplicated by most other print media when you partner with Mspark.
- Identify and reach your best customers efficiently and cost effectively. We leverage location intelligence, syndicated consumer data, and sophisticated targeting capabilities to deliver the most cost-effective communication & highest return.
- Our integrated Boost campaigns warm up the mailbox and increase reach and frequency. Printed direct mail ads combined with a digital advertising component work synergistically to boost response rates by 118% and conversion rates by 28%.
Sources: Millward Brown Print Campaign Analysis, Simplifi
We work with leading CPG brands across the U.S.
- Our mailing area covers your key retail partners
- 1600+ Walmart locations
- 5000+ Dollar General locations
- 1800+ Walgreens locations
- 1800+ CVS locations
- 1000+ Kroger locations
- 300+ Winn Dixie locations
- 200+ Publix locations
- 200+ Target locations
- 71% of our audience has shopped at Walmart in the last 90 days.
- 56% of Walmart shoppers have responded to ads or coupons in their mailbox and 39% responded to a digital ad in the last 12 months.
- 36% of Mspark’s audience say Walmart is their #1 choice for shopping for groceries, compared to only 15% of urban consumers.
- Our shared mail package consistently achieves 80% readership. Complementary addressable geofencing digital ads increase the frequency and reach of your campaign.
Sources: Simmons Research; NHCS Winter 2020 Adult Study, 12 month; Prosper Insights & Analytics, Monthly Consumer Survey, Sept-2019; AdMall AudienceSCAN 2020; Advertising Readership & Response Tracking Study, TNS Custom Studies
Integrated marketing campaigns utilizing printed solutions in the mailbox and complementary digital ads not only promote awareness of your brand and highlight your products while targeting your best potential customers, they engage and activate consumers and drive results.
- Power up your marketing mix with a multi-channel approach anchored by direct mail.
- Print drives 11% purchase intent compared with only 4% with digital media alone. That’s a 175% increase in purchase intent when anchoring your digital campaign with a print component like shared direct mail.
- 70% of purchase influence is driven by print and digital media.
- 60% of consumers are more likely to make a purchase after seeing an ad offline and online.
- Engagement with the mailbox is at an all-time high with daily mail engagement increasing 69% since March 2020 and consumers spending 11 minutes sorting, opening, and reading their mail daily.
- Our programs are measured by offer redemptions, leads generated, and unit sales by our national consumer brands clients. Share your data, and our team of data experts will run post-campaign analyses at no additional cost.
Sources: USPS Consumer Mail Moments, Spring 2020; 2017 NHCS Adult Study 12-month; Response Rate Report: Performance and Cost Metrics Across Direct Media,” ANA | DMA, November 2018
