Total U.S. grocery retail sales, including online and in-store, are forecast to grow at 2.5% CAGR through 2027.
Grocery demand keeps rising as consumers mix convenience with routine—using online ordering for speed and replenishment while continuing to visit stores for fresh items, immediate needs, and value shopping.
- In-store supermarket sales are projected to expand at approximately a 1.3% compound annual growth rate (CAGR) through 2028, reflecting steady brick-and-mortar demand driven by fresh food purchases, immediate fulfillment needs, and private-label growth.
- Online grocery’s share of total U.S. grocery sales is projected to reach about 20.5% by 2026, signaling a durable shift in consumer behavior as pickup and delivery become embedded in routine shopping patterns.
- Delivery-based grocery revenue is projected to grow at an 8.29% CAGR through 2030, reaching about $488 billion, fueled by convenience-driven demand and continued investment in last-mile logistics and digital ordering platforms.
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72% of Shoppers
Majority of grocery shoppers are influenced by digital ads, with 45%+ using smartphones to compare prices.
75% of Consumers
Most consumers regularly look at ads received in the mail.
4x Revenue Generated
Ads with impactful creative aligning brand message and visuals across channels generate more revenue.
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Sources: Mercatus, Food Logistics, Supermarket News, Statista, LinkedIn, WifiTalents, Ken Research.