Total U.S. grocery retail sales, including online and in-store, are forecast to grow at 2.5% CAGR through 2027.

Grocery demand keeps rising as consumers mix convenience with routine—using online ordering for speed and replenishment while continuing to visit stores for fresh items, immediate needs, and value shopping.

• In-store supermarket sales are projected to expand at approximately a1.3% compound annual growth rate (CAGR) through 2028, reflecting steady brick-and-mortar demand driven by fresh food purchases, immediate fulfillment needs, and private-label growth.
• Online grocery’s share of total U.S. grocery sales is projected to reach about 20.5% by 2026, signaling a durable shift in consumer behavior as pickup and delivery become embedded in routine shopping patterns.
• Delivery-based grocery revenue is projected to grow at an8.29% CAGR through 2030, reaching about $488 billion, fueled by convenience-driven demand and continued investment in last-mile logistics and digital ordering platforms.

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72% of Shoppers Majority of grocery shoppers are influenced by digital ads, with 45%+ using smartphones to compare prices.

75% of Consumers Most consumers regularly look at ads received in the mail.

4x Revenue Generated Ads with impactful creative aligning brand message and visuals across channels generate more revenue.

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Grocery

Driving Engagement Through Data-Driven Mobile Campaigns

Grocery

Major Grocery Chain Digitally Drives Weekly Circular Engagement in Real Time

Grocery

Grocery Chain Uses Solo Postcard to Promote New Bakery/Deli

Grocery

Grocery Chain Turns to Shared Mail to Increase Reach

Grocery

Grocery Retailer Grows Sales with Improved Circular Distribution

Grocery

Grocer Increases Awareness, Traffic, and Sales

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The Rise in Ready-Made Meals: How Grocery is Conquering Restaurants with the Support of Multichannel Marketing   

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Feasting on Opportunity: How Restaurants and Grocers Can Maximize Holiday Dining Demand  

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Grocery Marketing: Retailers Are Cutting Prices to Lure Inflation-Weary Shoppers

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_{Sources: Mercatus, Food Logistics, Supermarket News, Statista, LinkedIn, WifiTalents, Ken Research.}