Undergraduate enrollment reached 15.3M in Spring 2025, with Community Colleges and Trade Schools leading the sector in growth.1
Projected demand for postsecondary education and specialized training remains high, with more than 70% of jobs expected to require some form of education beyond high school by 2031.2 Community colleges and vocational programs are seeing rising interest as cost-effective, time-efficient ways for adult learners to gain the specific skills needed by employers.
- 18.4M total adults sought Higher Education in Spring 2025, including undergraduate and graduate students, a 3.5% YOY increase. 3
- Community Colleges saw a +5.4% YOY increase in enrollment (+288k),1 and now represent 39% of all U.S. undergrad students.4
- Vocational/Trade Schools had nearly +12% YOY growth (+91k). Enrollment since 2020 has risen almost 20%.1
- When it comes to Education Recruitment, 69% of public schools reported difficulty filling one or more vacant non-teaching positions.3
Sources: 1. National Student Clearinghouse. 2. Georgetown CEW. 3. National Center for Education Statistics. 4. Community College Daily.
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Most students are drawn from a 94-mile radius, providing a refined target geography to deliver mail, digital, and CTV messaging.
Promote continuing education and online programs to adult learners seeking career changes or new skills/certifications.
As four-year college tuition soars, community colleges and trade schools offer a cost-effective alternative to further education goals.
Source: AdMall 2025.
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