The CPG Industry is Poised for Growth.
- The consumer packaged goods market is projected to grow from $5.5 billion in 2024 to nearly $7 billion by 2032.
- Food & Beverage, Cosmetics & Personal Care, and Pharmaceuticals make up the majority of CPG product sales.
- The market is facing very high competition from thousands of global, regional, and local vendors, along with other key challenges facing the industry.
Source: Market Research Future, CPG Market Research Report Till 2032.
Top Challenges Identified by CPG Executives
- 69% – Increased competition for shoppers who are less brand loyal due to rising prices.
- 64% – Decreased consumer spending as shoppers reduce purchases in response to rising prices.
- 57% – Increased pressure from retailers, such as pricing and margins.
- 39% – Increasing cost of raw materials due to inflation.
- 34% – Major shifts in consumer behavior in the way they shop for and purchase goods.
- 25% – Disruptions in the supply chain.
Source: Bain Consumer Products Annual Report Executive Survey, Sept 2024.
Case Studies
Get Inspiration from Our Design Gallery
We offer integrated marketing solutions to fit any need and budget.
Impact Postcard
home-services
Impact Postcard
Impact Postcard
healthcare-professional-services
Impact Postcard
Targeted Inserts
retail
Targeted Inserts
Read More On Our Blog
Explore the latest insights and trends in the CPG industry to gain a competitive edge and grow your business.
Category Trends
CPG Marketing Strategies to Elevate Your Brand Among Rural Consumers
Category Trends
CPG Marketing: Responding to Eroding Consumer Brand Preference
Category Trends