

Category Trends
Sit, Stay, Spend: How Pet Brands Can Fetch More Market Share in a Booming Industry
The U.S. pet care industry isn’t just growing, it’s thriving like a golden retriever at the dog park. With spending expected to surpass $157 billion this year (according to Pet Care Industry & Trends’ 2025 report), pet parents continue to invest heavily in their furry, feathered, and four-legged (or two-legged) family members. As National Pet Day approaches on Saturday, April 11th, it’s a timely reminder of just how deeply pets are woven into daily life—and how that emotional connection continues to fuel industry growth.


Consumer Trends
Summer Travel is More Than a Season—It’s a Moment to Win the Consumer Journey


Consumer Trends






