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Blog.

Insights & Inspiration from Mspark.

Mother's Day gifts
Category Trends

Beyond the Bouquet: Capturing Mother’s Day Demand with a Synchronized Omnichannel Strategy


Mother’s Day is one of the most commercially impactful holidays of the year, consistently driving strong consumer spending across a wide array of industries. According to the National Retail Federation, U.S. shoppers spent just over $34 billion in 2025, maintaining Mother’s Day’s position as one of the highest-earning retail moments, second only to the winter holidays. As brands gear up for the spring season, the holiday presents a significant opportunity for retailers, restaurants, service providers, and ecommerce businesses to capture demand, build emotional connections with audiences, and drive incremental revenue.

Halo Effect. Omnichannel marketing.
Category Trends

The Halo Effect: How Smart Brands Turn Awareness into Conversions  

Easter. Family coloring eggs.
Category Trends

Hop to It: Maximizing Easter Revenue with Omnichannel Marketing

Energy Providers
Category Trends

Powering Growth in Deregulated Energy Markets: Strategies to Win and Retain Customers

Mother's Day gifts
Category Trends

Beyond the Bouquet: Capturing Mother’s Day Demand with a Synchronized Omnichannel Strategy

Halo Effect. Omnichannel marketing.
Category Trends

The Halo Effect: How Smart Brands Turn Awareness into Conversions  

Easter. Family coloring eggs.
Category Trends

Hop to It: Maximizing Easter Revenue with Omnichannel Marketing

American Flag
Category Trends

More Than a Moment: Turning America’s 250th Anniversary into a Growth Strategy

Ground Hog Day
Category Trends

Why “Set-It-and-Forget-It” Marketing Leads to Diminishing Returns

Travel & Entertainment road trip
Category Trends

Travel & Entertainment’s Next Growth Cycle: How Brands Can Win in a Rising Experience Economy

Audience data analysis
Media Trends

Audiences Drive Performance, Not Channels: Why Superior Data Is Essential for Omnichannel Budgeting 

Telecommunications
Category Trends

The Future of U.S. Telecommunications: Growth, Expectations, and Strategic Engagement 

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