Does your business have multiple locations in one or more markets? The Wrap is a very cost-effective way to advertise all of your locations at once, because it is mailed to an entire market each month.

Why should you send out your offer multiple times? Because frequency builds results. Frequency is a powerful tool in your marketing arsenal. Repeated exposure can “train” people to look for your offers in the mailbox. This can give you a distinct advantage over your competitors because your current and potential customers already know where to find you.

One of our customers wanted to increase traffic and sales with a program that not only attracts new customers, but also encourages repeat visits from existing customers. By saturating the key Wrap Zone (Wrap Zones are made up of contiguous ZIP codes) for their locations, the client saw a 14% ROI for one store and a 28% ROI on the second location. The mailing success for our customer was due to consistent monthly frequency and attractive offers.

Defending market share with the Wrap is achieved by targeting the best markets around your location and utilizing the power of frequency.

One of our customers wanted to defend their market share among heavy competition using a high visibility piece with aggressive offers. The client used the formula of Wrap + Targeting + Frequency + Great Offers and saw a coupon redemption range of 22%-32% per mailing resulting in an ROI of $42-$58 per $1 spent. That is a serious return on investment!

The Wrap is a great, high visibility tool to announce the upcoming opening of store locations in a market. You can advertise your grand opening in advance, advertise the day of the grand opening, and keep customers engaged long after your opening day has occurred. For an in-depth look at how you can create an entire grand opening campaign, check out our blog post about planning a grand opening direct mail campaign.

The Wrap is a budget-friendly way to deliver your message to a large number of households. It excels at generating awareness for two main reasons: it demands attention in your mailbox and it comes in a tangible (capable of being perceived by the sense of touch) format. Why does the fact that you can see and touch direct mail matter?

According to research conducted by Canadian neuromarketing firm, people who received direct mail were able to recall the brand 75% of the time. Those who only received digital advertising, the brand was remembered only 44% of the time. You can see how having your brand being remembered 75% of the time from a direct mail piece can generate awareness and build your brand.

Has a competitor moved into your territory? Are they starting to funnel sales away from your business? Then it’s time to enact a competitive blunting strategy. The purpose for using blunting is to offset the marketing and sales efforts of your competitors.

We helped one of our quick serve restaurant customers develop a strategy that utilized the Wrap to deliver their message. They ran aggressive dollar(s)-off minimum purchase meal deals and FREE meal offers to drive traffic into their location over their competitors.

It worked! Our customer began receiving calls and redeeming coupons the same day the ad hit mailboxes. An average of 200 coupons were redeemed each month they mailed. That’s a lot of coupons and customers that came back to their store because of the competitive blunting strategy.

Market saturation is an advertising tactic you can use when your market is no longer generating demand for your products and services. You can use the Wrap to cover your entire market and generate renewed demand for your business.

One of our customers did just that. We saturated 3 markets, reaching 83,303 households. Customers were incentivized with aggressive coupon offers for select items with a minimum $5 purchase. A total of 21,829 coupons were redeemed with an estimated $164,115 gain in sales. Our customer had an outstanding return on their investment. For every $1 they spent on the Wrap, they received $58 back!