Client Objective
A major retailer was looking to build membership at a new store location.
Get StartedMspark’s Innovative Strategy
1
Identify the Highest-Value Target Audience
Targeted ZIPs with ideal household incomes within 25-mile radius.
2
Utilize the Most Effective Media
Used personalized messaging and strong offers to increase interest and drive conversion.
3
Quantify Performance Expectations and Activate
Measured customer acquisition costs, response rate, and calculated Return On Ad Spend for the duration of the campaign.
Results
$31.76
Customer Acquisition Cost vs. $60 CAC Goal
1.5%
Response Rate
2.3:1
Return On Ad Spend
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