Client Objective
A regional QSR was looking to run a multi-month campaign to drive traffic and revenue growth by reaching households near their four locations.
Get StartedMspark’s Innovative Strategy
1
Identify the Highest-Value Target Audience
Identified key geographies to reach with Targeted Inserts and Addressable Geofencing (AGF) Digital Display Ads.
2
Utilized the Most Effective Media
Delivered Targeted Inserts at the end of each campaign month.
Served 18 digital impressions over 10 days targeting the same households, starting 1-2 days before the direct mail piece hit mailboxes.
3
Quantify Performance Expectations and Activate
Tracked campaign results by monitoring website traffic, as well as foot traffic attribution at all four locations.
Results
360,215
Digital Impressions Served
0.20%
CTR (2x Greater than Industry Average)
715
Website Visits
117
Foot-Traffic Conversions
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Impact Postcard
home-services
Impact Postcard
Targeted Inserts
retail
Targeted Inserts
Quick Connect
retail
Quick Response Postcard
Insert
insurance
Targeted Inserts
Impact Postcard
insurance
Impact Postcard
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