Client Objective
A power equipment brand sought to increase engagement with target consumers through new immersive and dynamic mobile media experiences.
Get StartedThe Innovative Strategy
Cutting-Edge Creative
Deployed a campaign leveraging full-screen, highly interactive mobile media.
– Campaign A began with dynamic creatives that required user interaction to “plug in” a battery pack by dragging their finger on the screen.
– Campaign B progressed the creative experience by using a 360° panoramic, full-screen experience in a model backyard where consumers could explore various equipment from the brand.
KPI Transition
Dealer site visitation had been Campaign A’s key performance indicator, however click-through rates more accurately reflected how the campaign stacked up against their goal of engagement with the brand experience.
Results
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