Client Objective
A national mass merchandise retailer, new to shared mail, wanted to test the effectiveness of Mspark vs. their current marketing efforts for an upcoming holiday promotion
Get StartedMspark’s Innovative Strategy
1
Identify the Highest-Value Target Audience
Performed an analysis utilizing client provided store list & customer sales data. Identified key carrier routes for distribution around store locations.
2
Utilize the Most Effective Media
Leveraged Mspark’s Preprinted Insert solution with a strong offer to drive response.
3
Quantify Performance Expectations and Activate
Measured redemption rates throughout the campaign period and calculated Return on Ad Spend.
Results
10%
Revenue Earned for Every $1 Spent on Advertising
22%
Higher Redemption Rates for Participating Stores
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Preprinted Insert
automotive
Integrated Campaigns
Preprinted Insert
automotive
Targeted Inserts
Preprinted Insert
restaurant
Targeted Inserts
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