Client Objective
A mid-size retailer was looking to increase sales and foot traffic to their various store locations over a holiday weekend.
Get StartedMspark’s Innovative Strategy
Identify the Highest-Value Target Audience
Utilized rich database of online and offline profiles to identify target audience:
– 35–54-year-old female homeowners
– Household income of $40K to $150K
– 25-mile radius of each location
– Propensity for retail shopping
Utilize the Most Effective Media
Ran a holiday weekend promotion with a $100 gift card voucher as the prize. Also promoted a downloadable catalog to drive foot traffic.
Quantify Performance Expectations and Activate
Calculated return on ad spend for the duration of the campaign and measured attribution with point-of-sale matchback.
Results
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