Client Objective
A national telecommunications provider set out to reduce their cost-per-call for a recurring Impact Postcard campaign while maintaining engagement and lead quality.
Get StartedMspark’s Innovative Strategy
1
Strategic Segmentation
Optimized campaign performance and reduced wasted spend by implementing a strategic segmentation strategy grounded in household-level data.
2
Tailored Campaign Messaging
Narrowed focus to the most relevant, high-intent potential prospects and delivered tailored campaign messaging to resonate more deeply.
Results
$198
Campaign Cost Per Call
$228
Prior Cost Per Call
15%
Decreased CPC
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Impact Postcard
home-services
Impact Postcard
Impact Postcard
healthcare-professional-services
Impact Postcard
Targeted Inserts
retail
Targeted Inserts
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