Client Objective
A heating and air conditioning company was looking to target individuals with a need for HVAC services.
Get StartedMspark’s Innovative Strategy
Identify the Highest-Value Target Audience
Targeted a customized audience in real-time based on nearby ZIP codes that included households equipped with air conditioning or heating units and a HHI of $70K+.
Analyze and Determine the Right Media to Engage Audience
Utilized addressable geo-fencing technology to reach users at the household level.
Developed a comprehensive strategy of addressable geo-fencing paired with both Pre-Roll Video and large-screen CTV ads.
Quantify Performance Expectations and Activate
Tracked the number of users who received either a Pre-Roll or CTV ad and responded.
Calculated Click Through Rate (CTR) throughout the campaign against the client goal of 0.30%, along with the CTV video completion rate (VCR).
Results
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