Client Objectives
A home improvement company specializing in kitchen and bathroom remodeling was looking to promote a sale on its kitchen remodeling services.
Get StartedMspark’s Innovative Strategy
Identify the Highest-Value Target Audience
Identified a custom audience of households in nearby ZIP codes with homeowners 55+ and HHI of $150K+.
Analyze and Determine the Right Media to Engage Audience
Developed a comprehensive strategy of geo-fencing, addressable geo-fencing, site retargeting, search retargeting, and keyword contextual targeting to engage the target audience.
Quantify Performance Expectations and Activate
Implemented a Conversion Zone around the business’s showroom to track the number of users who received an ad and later visited the store in person.
Click Through Rate and Cost Per Acquisition were tracked for the duration of the campaign.
Results
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