Client Objective
An e-commerce brand that sells multi-category consumer products and tech accessories sought to drive efficient, measurable online sales growth through a multi-channel paid media strategy focused on performance and return on ad spend.
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Full-Funnel Strategy
Deployed a performance-driven, full-funnel paid media strategy with Meta and TikTok optimized for purchases and revenue, supported by Display to efficiently scale reach and traffic.
Creative Mix
Multiple video creatives were utilized across Meta and TikTok to provide an opportunity to evaluate which messages were helping to support higher clicks, conversions, and ROAS.
Tactic & Channel Optimization
Multiple tactics were deployed to measure variances in audience response across contextual, retargeting, in-market interests, previous purchasers, lookalikes, and broad/cost-efficient targeting. Our team actively managed budgets and optimizations toward channels delivering the strongest conversion volume, efficiency, and ROAS.
Results
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