Client Goal
A furniture retailer wanted to increase engagement and foot traffic during key promotional periods (Veteran’s Day and Black Friday), while reducing creative fatigue and improving video completion rates across Connected TV (CTV) campaigns.
Get StartedMspark’s Approach
High Impact Creative
Implemented 5 creative refreshes for Veteran’s Day and Black Friday promotions to maintain audience interest and reduce fatigue.
Targeted CTV Strategy
Deployed a Targeted CTV strategy alongside a Broad CTV campaign to compare performance and optimize reach.
Top Performing Platforms
Distributed on top-performing platforms such as Roku, Tubi TV, Samsung TV Plus, Sling TV, FuboTV, and more for maximum exposure.
Highly Engaged Audiences
Focused on highly engaged audiences by optimizing for Video Completion Rate (VCR) and tracking foot traffic visits.
Results
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home-services
typeone
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insurance
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Boost Digital Ad
grocery
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Boost Digital Ad
health-beauty
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