Client Objective
A national consumer brand leveraged direct mail to cost-effectively engage their target consumers.
Get StartedMspark’s Innovative Strategy
1
Identified the High-Value Target Audience
Targeted the highest-value consumers located outside urban city centers for a Consumer Packaged Goods brand.
2
Utilized the Most Effective Media
Various discount product offers for each product featured in the Wrap Set quarterly throughout this year.
3
Quantified Performance Expectations and Activated
83% of consumers reached were incremental to the brand’s FSI marketing efforts.
Results
19%
Increase in $ Sales
20.5%
Increase in Unit Sales
$34
Earned for Every $1 Spent
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health-beauty
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restaurant
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Insert
healthcare-professional-services
Targeted Inserts
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