Our Goal
A regional telecom company was looking to boost new customer acquisition of its fiber internet product by testing new movers likely to switch telecom providers within their serviceable footprint.
Get StartedOur Innovative Strategy
1
Identified target audience geographically
Strategically targeted New Movers in serviceable area ZIP+4.
2
Defined send triggers
Established campaign triggers/timing based on mew mover stages: New Mover, Pre-Mover at Contract, Pre-Mover at List.
3
Determined execution strategy
Utilized a frequency campaign consisting of personally addressed postcards to hit mailboxes within 2-3 days of established trigger.
Results
2,220
Total Signups
3.40%
Overall Response Rate
2,335%
Overall ROAS
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Impact Postcard
home-services
Impact Postcard
Impact Postcard
healthcare-professional-services
Impact Postcard
Targeted Inserts
retail
Targeted Inserts
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