Client Objective
A regional telecom company was looking to boost new customer acquisition of its fiber internet product by testing new movers likely to switch telecom providers within their serviceable footprint.
Get StartedMspark’s Innovative Strategy
1
Identified Target Audience Geography
Strategically targeted New Movers in serviceable area ZIP+4.
2
Defined Send Triggers
Established campaign triggers/timing based on new mover stages: Pre-Mover at List, Pre-Mover at Contract, and New Mover.
3
Determined Execution Strategy
Utilized a frequency campaign consisting of personally addressed postcards to hit mailboxes within 2-3 days of established trigger.
Results
2,220
Total Signups
3.40%
Overall Response Rate
2,335%
Overall ROAS
Get Inspiration From Our Design Gallery
We offer integrated marketing solutions to fit any need and budget.
Impact Postcard
home-services
Impact Postcard
Impact Postcard
healthcare-professional-services
Impact Postcard
Targeted Inserts
retail
Targeted Inserts
Read More On Our Blog
Explore the latest insights and industry trends to gain a competitive edge and grow your business.
Media Trends
Email Marketing: Accelerate Customer Growth by Reaching the Right People to Drive Results
Media Trends