Client Objective
A wireless provider wanted to grow sales and lower its cost per acquisition.
Deliver Your MessageMspark’s Innovative Strategy
1
Identify the Highest-Value Target Audience
Performed lifestyle analysis utilizing client-provided customer data and segmented customers by geography to receive targeted offers.
Identified key ZIP codes around consumer and store locations based on look-alike customers and propensity to purchase wireless services.
2
Analyze and Determine the Right Media to Engage Audience
Increased mailing frequency to 11-13x, distributing over 100 million shared mail Wraps and Targeted Inserts.
3
Quantify Performance Expectations and Activated
Measured YOY customer growth.
Results
$2.51
Cost Per Acquisition
71%
Customer Growth vs. 37% Customer Growth Without Shared Mail
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Impact Postcard
home-services
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healthcare-professional-services
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Targeted Inserts
retail
Targeted Inserts
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