Client Objective
A leading national telecom brand aimed to boost customer acquisition around new retail store openings by integrating targeted acquisition emails into their media strategy.
Deliver Your MessageMspark’s Approach
Using a data-driven strategy, the campaign achieved strong performance, with open and click-through rates at the high end of industry benchmarks.
1
Data-Driven Strategy
290,000 households targeted near new store locations.
2
Open Rate
In-line with telecom industry benchmarks of 30-40%.
3
Click-Through Rate (CTR)
CTR of 4.73% placed performance at the higher end of the 4-5% industry average.
Results
31.63%
Email Open Rate (in line with industry benchmarks of 30-40%)
4.73%
Click Through Rate (industry average of 4-5%)
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