Client Objective
A multi-location restaurant chain was looking to build brand awareness and drive online traffic at a low Cost Per Site Visit (CPSV).
Get StartedMspark’s Innovative Strategy
1
Identify the Highest-Value Target Audience
Developed a comprehensive strategy of Geo-Fencing, Addressable Geo-Fencing, Keyword Search Retargeting, and Site Retargeting to build a custom audience of households with users who were interested in casual dining.
2
Utilized the Most Effective Media
Served digital display ads to the target audience.
3
Quantify Performance Expectations and Activate
Measured Click Through Rate and Cost Per Site Visit for the duration of the campaign.
Results
0.30%
Click Through Rate
$0.07
Cost Per Site Visit
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home-services
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retail
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retail
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insurance
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insurance
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