91% of Consumers Want to See More Online Video Content from Brands
More than 95% of U.S. households utilize streaming services, and 69% have more than one. OTT/CTV advertising enables advertisers to reach these streaming consumers who are no longer reachable via traditional TV advertising. Reach this audience via streaming ads that appear on streaming platforms.
Boost: CTV and Streaming Video
Target Consumers Streaming Across All Connected Devices
Connected TV (CTV) and streaming video ads enable audience targeting on every screen—big or small—to deliver impactful video ads to your ideal customers. Integrate these ads with mail campaigns to boost reach, frequency, and performance.
Reach your audience across top streaming platforms, from full episodes to short clips, running ads on leading sites and apps.
With Mspark’s Boost Streaming Solutions, connect with viewers on their favorite screens and devices—anytime, anywhere.
Your ads stream through popular apps like HGTV, ESPN, Bravo, and more while reaching consumers via smart TVs, gaming consoles, and streaming devices.
CTV & Steaming Video Ads Allow You to:
- Reach highly engaged viewers in a lean-back environment to increase brand recall and purchase intent.
- Increase reach and frequency by reinforcing your message across small screens and devices.
- Utilize Mspark’s exclusive data targeting capabilities to reach the people who matter most to your business with a message customized for them.
- Access hundreds of publishers and mobile apps with premium, brand-safe content.
- Non-skippable inventory with an average completion rate of 98%.
- Track online and offline conversions and other metrics with transparent reporting and measurement.
Sources: kantar.com, January 2024; 52 Visual Content Marketing Statistics You Should Know in 2023, hubspot.com; Wyzowl, 2023; unh.edu, Spring 2022
Engage your target audience with CTV & streaming ads