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Blog.

Insights & Inspiration from Mspark.

Spicy strategies
Consumer Trends

Turn Up the Heat: 3 “Spicy” Marketing Strategies to Maximize Revenue and ROI this Summer


Cinco de Mayo serves as the perfect launch point for summer marketing. From increased travel and outdoor activity to event-driven spending and higher discretionary purchases, summer creates a dynamic environment full of opportunity. But success doesn’t come from simply increasing budget—it comes from applying the right mix of data, channels, and timing—something Mspark helps brands execute with precision.

Media Trends

Top Marketing Strategies Driving Growth for Franchise Brands

4th of July holiday
Category Trends

Fireworks & Funnel Strategy: Capturing Fourth of July Consumers from Awareness to Purchase

Category Trends

Restaurant Marketing: Learn to Engage Rural Consumers Who Crave Value in Our eBook

Category Trends

Grocery Marketing Opportunity: Acquire New Pharmacy Customers Displaced by Store Closures

Category Trends

Case Study: Health Department Elevates Awareness to Increase Vaccination Rates

Category Trends

Restaurant Marketing Must Adjust as Consumers Remain Sensitive to Price Increases

Education
Category Trends

Communications Services Marketing: Tap into 8 Million Highly Connected Rural Households

Category Trends

Health Department Raises Awareness of Preventative Services with Digital Marketing

HVAC technician
Category Trends

Home Services Marketing: HVAC Opportunities to Gain New Clients

Category Trends

Grocery Marketing: Top Insights You’ll Learn in Mspark’s 2024 eBook

Category Trends

2024 Holiday Retail Marketing Preview: What We Learned from 2023

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