Government agencies who provide communities with low or no-cost preventative health services are often challenged to connect with individuals and raise awareness of the services they offer. With targeting capabilities across a wide range of factors that can target an entire market or down to the household level, Mspark is an ideal partner to connect these agencies and organizations with their target audiences and engage them to utilize their health services.
The Georgia Coastal Health District partnered with Mspark during June to October 2023 to create a series of awareness campaigns for disease prevention, screening, and women’s health services.
Mspark’s targeting team leveraged demographic and income data to identify a target audience across all counties within the district of women ages 18-64 with incomes less than $25,000 annually. The team also used contextual content search to identify individuals searching and reading online content related to the health topics covered by the campaigns.
The campaign audience received a series of Boost Digital Display ads. Those who clicked on the ads were linked to relevant website pages on the GA-DPH Coastal District website and were retargeted with additional ads throughout the campaign.
Over the course of the ad campaigns, 5.3 million digital impressions were delivered, resulting in more than 6,700 clicks with an average CTR of .12%.
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Ginger Heidel, Georgia Coastal Health District Public Information Officer, credits Mspark’s precision data targeting capabilities with helping the agency engage its target audience. “Unlike some other advertising methods, we’re able to make quality impressions and not just quantity impressions,” Heidel said.
Campaign Takeaways
Efficient targeting makes the most of your campaign investment. This is especially important when working with grant funding or adhering to budget allocations. Learn more about how targeting works.
Learn more about how Mspark partners with public agencies and organizations to raise awareness of services they offer. Click “get started” below to be connected with an expert to discuss your campaign goals.