Mspark Blog

Gain valuable insights on how to advertise your business from our research on category, consumer and media trends as well as current company news.

Mspark Blog

Gain valuable insights on how to advertise your business from our research on category, consumer and media trends as well as current company news.

2310, 2020

Fitness Centers: Get Back to the Grind to Win in 2021 With Direct Mail

By |October 23rd, 2020|Category Trends|

The pandemic of 2020 has disrupted all our lives. In the beginning, many were hopeful for a sprint, but it has turned out to be more of a grinding marathon. Social distancing and wearing masks have become part of the daily routine. For many businesses, the effects have

2010, 2020

Consumer Behavior Shifts Create Opportunity for Grocery Store Marketers

By |October 20th, 2020|Category Trends|

COVID-19 has created behavior shifts in just about every area of life, including grocery shopping. Consumers are now making fewer trips to the grocery store, and most of them are taking the time to comparison shop and/or create a pre-written list. It’s more important than ever to get your

1510, 2020

Mspark Goes Virtual with the Dear Jack Foundation Raise Your Voice Challenge

By |October 15th, 2020|Company News|

Mspark has partnered with the Dear Jack Foundation (DJF) for the past four years as the sponsor for the annual Raise Your Voice fundraising challenge. The DJF supports adolescents and young adults who have been diagnosed with cancer, and their annual Raise Your Voice Challenge works to raise funds

810, 2020

Mspark Hires Scott Bowdouris as Director of Marketing

By |October 8th, 2020|Company News|

Helena, Ala.—October 8, 2020—Mspark, a leading shared mail company, has hired Scott Bowdouris as Director of Marketing. In his new role, Scott will lead the team that executes marketing strategy and sales support, product development and management, and lead generation for Mspark. He will play an integral role

2909, 2020

Direct Mail Drives Response: What Internet Provider Marketers Need to Know

By |September 29th, 2020|Category Trends|

It’s no secret that the pandemic has caused many consumer behavior shifts. As consumers are spending more time at home, many are craving ways to be more connected, even when they aren’t able to meet or gather in person. Many consumers are also paying more attention to their

2309, 2020

How Furniture Brands Win in the Age of COVID-19

By |September 23rd, 2020|Category Trends|

While many businesses have been hit hard by Coronavirus-related economic impacts, some industries are outperforming their previous years. There has been an increase in spending on home goods and furniture as a result of shelter-in-place orders keeping people in their homes. Although many furniture retailers had to close

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